St Kilda Football Club is pleased to announce that national cake manufacturer Susan Day Group has signed on as an Elite Partner for 2015.

The partnership will see the Susan Day cakes’ logo feature on the players’ match-day shorts and media backdrop.

The organisation’s Big Sister cakes logo will also feature on other club assets including LED signage at home games.

St Kilda CEO, Matt Finnis, said signing another industry leader sends a positive message to the football community that the club is heading in the right direction.

“As one of the largest manufacturers of packaged cakes in the country we are thrilled to welcome the Susan Day Group as an Elite Partner,” he said.

“Successful organisations have a strong sense of belief and the Susan Day Group has people-first values and is committed to celebrating personal strength, confidence and growth which aligns perfectly with the St Kilda spirit of How I Want To Be.

“We look forward to forging a long and successful partnership together.”

Allan Rich, Executive Chairman Susan Day Group, said the organisation was excited to be partnering with the St Kilda Football Club.

 “Just like the AFL, Susan Day and many of its products are also uniquely Australian,” he said.

 “We see this partnership as a natural fit and look forward to a long association.”

 Today’s announcement follows the recent signings of Dare Ice Coffee (Principal Partner) and SEEK (Elite Partner) and is the latest in a raft of positive announcements from the club.

St Kilda Football Club
AuthorNatalee Chiodo